Ba (Hons) International Tourism Management

Study the circular economy and the business opportunities it presents. Develop your own business idea and create a venture with social impact that's part of the circular economy. Consider the fundamentals of user experience and user interface design, and learn about current, appropriate digital tools to design an app for your business idea.

This is a 30-credit module.

Gain a deeper understanding of the main principles of marketing and their impact on a dynamic and competitive environment. You explore the marketing environment and its effect on organisations and their marketing decisions.

This is a 30-credit module.

Develop your understanding of strategic analysis principles. You explore business strategy and enterprise development within tourism's ever-changing business environment. Also, you examine the local, national and international dimensions of strategy and the driving reasons for decision-making in these contexts. Formulating strategic recommendations, you learn to communicate and justify them to clients.

This is a 30-credit module.

You are introduced to the ever-changing world of tourism. Gain a grounding in key concepts and theories, considering tourism not only as an industry, but as a social phenomenon that can be discussed within social, cultural, geographical, historical, political, economic, and environmental contexts.

This is a 30-credit module.

A place's culture, traditional and contemporary, is a major pull for tourists looking for an experience. Heritage is also an important driver, even if it is difficult to define it. You consider how culture and heritage are marketed and consumed by tourists, and what this means for the communities who these belong to.

This is a 30-credit module.

Explore tourism theoretically and conceptually, examining how tourism sites are constructed, how experiences are created and how visitors approach these sites. You analyse and evaluate existing tourism experiences and use this to produce your own design for a tourism experience.

This is a 30-credit module.

You learn how to create and deliver a live event. Develop your skills in planning, marketing, finance, customer relations, time management, collaborative working and customer experience evaluation.

This is a 30-credit module.

Consider the skills that the tourism industry and other employers are looking for and gain the tools you need to take charge of your professional development. You engage in volunteering activities to develop your communication skills and appreciation of civic responsibility.

This is a 30-credit module.

You have the option to spend one year in industry learning and developing your skills. We encourage and support you with applying for a placement, job hunting and networking.

You gain experience favoured by graduate recruiters and develop your technical skillset. You also obtain the transferable skills required in any professional environment, including communication, negotiation, teamwork, leadership, organisation, confidence, self-reliance, problem-solving, being able to work under pressure, and commercial awareness.

Many employers view a placement as a year-long interview, therefore placements are increasingly becoming an essential part of an organisation's pre-selection strategy in their graduate recruitment process. Benefits include:

• improved job prospects
• enhanced employment skills and improved career progression opportunities
• a higher starting salary than your full-time counterparts
• a better degree classification
• a richer CV
• a year's salary before completing your degree
• experience of workplace culture
• the opportunity to design and base your final-year project within a working environment

If you are unable to secure a work placement with an employer, then you simply continue on a course without the work placement.

It is difficult to escape marketing for travel companies. Whether it is a package holiday in Spain, a Caribbean cruise, or a holiday camp in the UK, these communications are everywhere. Tourists, therefore, are customers and consumers of tourism. And to sell tourism, you need to understand the consumers, recognising their diverse characteristics and demographics.

This is a 30-credit module.

Engage with the most critical debates and issues in tourism today, while also looking at the future. Form critical insights and opinions on how tourism can be developed and managed, addressing issues including growth in the industry, climate change, sustainability, demographic change, disasters and other external factors.

This is a 30-credit module.

Conduct a business project related to your subject area, allowing you to demonstrate your capability in undertaking an individual piece of research. This may be an investigation of a practical business issue, a relevant issue of academic interest, or a live problem-solving project.

This is a 30-credit module.

In the wake of climate change and the call for sustainability, you explore the need for an industry-wide re-evaluation of tourism practices for a more positive future. Consider the importance of the tourism industry in the success of the UN's Sustainable Development Goals. You also compare the positive and negative impacts of tourism through a lens of sustainability.

This is a 30-credit module.